IAA TO HOLD WORLD CONFERENCE IN JUNE
By Adnews Staff
The International Advertising Association is holding its 35th World Advertising Congress June 9-12 in Seoul, Korea. The conference theme is Vision For A New Reality. It will look at how developments in digital technologies have ushered in new kinds of media and created new skills and communication opportunities for agencies, advertisers and marketers. Speakers will discuss how creative will be developed and funded, and how traditional media will contrast with the new.
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