FIVE BATTLING FOR U.S. HASBRO BUSINESS
By Adnews Staff
U.S.-based Hasbro Inc. has narrowed its agency search down to a short list of five for its Playskool broadcast business. The New York agencies on the short list are incumbent Griffin Bacal, Bates USA, Grey Advertising and Saatchi & Saatchi Advertising. Arnold Communications of Boston is also vying for the account. A decision is expected next month. In Canada, Canadian marketing services director Marionne Diemer told Adnews in an earlier interview that Playskool in Canada will stay with its current agency, Griffin Bacal Volny of Toronto.
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