Shock Absorber to sponsor Rogers Cup
By Adnews Staff
Sports bra maker Shock Absorber has signed on as a bronze sponsor of the 2005 Rogers Cup tennis tournament in Toronto. The product will now be the official sports bra of the event. During June Shock Absorber will hold an in-store contest, the winner of which will receive a trip to the tournament. The company will also engage in various hospitality activities during the event. "Shock Absorber has always supported top female athletes and this partnership is a wonderful way for us to launch our new marketing campaign to the Canadian marketplace," said Isabella Mesterhazy, Shock Absorber brand manager. As part of its agreement, Shock Absorber will also be an associate sponsor of an event called the Ladies Reception on August 16 during a session of the Toronto Ladies League. This sponsorship will include an on-site retail booth. The Rogers Cup will take place from Aug. 13 to 21.