Canada's Wonderland promotes new attractions
By Adnews Staff
Amusement park Paramount Canada's Wonderland has begun a campaign to promote a new ride based on the movie "The Italian Job." The ride simulates a car chase through the streets of Los Angeles. The campaign will also promote another new attraction called "School of Rock Live in Concert," the park's Victoria Day fireworks show and some changes to the pricing structure of the family season pass. The campaign, created by ACLC Advertising of Toronto, consists of approximately 50 60-second radio commercials, plus television, theatre, newspaper, transit shelter and magazine advertising. The creative portrays the park as being like a live experience of a Hollywood movie. "Everyone knows Hollywood is all about summer blockbusters," said Lynda Torneck, group account director at ACLC. "Wonderland is the summer blockbuster you can experience in real life." The campaign is now running in Southern Ontario.