Allard Johnson gains Ztele, Canal Vie accounts
By Adnews Staff
Specialty channels Ztélé and Canal Vie have assigned their advertising to Montreal-based Allard Johnson Communications. The agency got the job based on projects it handled for Vrak.TV in 2003 and 2004, particularly its work on the launch of the film "Dans une galaxie près de chez vous" and the concept for the station's Karv event. Ztélé airs science, technology and science fiction programming. Canal Vie carries programs relating to women's issues. Vrak.TV is aimed at children and tweens. All three are owned by Astral Media.
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