Mail Boxes Etc breaks radio campaign
By Adnews Staff
Mississauga-based Mail Boxes Etc has begun a six-week radio campaign aimed at small- and medium-sized businesses. The ad describes the advantages of using the company for business shipping through creative patterned after the television show "Dragnet." The intention is to illustrate that shipping documents is "serious business." The commercial portrays the company's services as simple, various and affordable. The campaign was created by MacKinnon Calderwood Advertising.
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