Mobile Advertising Council gains two advisors
By Adnews Staff
The Mobile Advertising Council of Canada has added two members to its advisory board: Laura Gaggi, president of Gaggi Communications, and Shelagh Morrison, marketing operations manager for the commercial graphics division of 3M Canada. The council, formed last spring, is a non-profit industry association that promotes vehicle-based mobile advertising. Its aim is to encourage greater acceptance of mobile advertising among advertising agencies and clients, and to develop a creditable methodology for audience measurement.
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