King Edward Hotel retains High View Communications
By Adnews Staff
Le Royal Méridien King Edward Hotel in Toronto has hired public relations agency High View Communications, also based in Toronto, to handle communications for the hotel's brand revitalization project. The hotel issued a request for proposals to an unknown number of agencies in Los Angeles, New York and Toronto. According to High View, the firm was chosen for its track record in the food, travel, financial and lifestyle sectors. "The hotel is currently under-going significant over-hauls which will re-energize the property, and the national team at High View is well positioned to communicate this younger look and feel to key audiences in Canada and the United States," said Robbie Bishop, the hotel's director of sales and marketing.