Larter Advertising hired by Unilock
By Adnews Staff
Larter Advertising of Aurora, ON has been retained as agency of record by Unilock, a maker of paving stones and retaining walls based in Toronto. "We chose Larter as our agency of record to help us bring greater power, efficiency and scope to our marketing efforts and to solidify and grow the equity of the Unilock brand," said Joe Kerr, executive vice-president of the company. "We also felt that the culture of the agency suited that of Unilock's." According to agency president Brian Larter, his firm's experience in marketing through dealer networks was also a factor in the selection. The agency offers branding, planning, promotion, training, event planning, public relations, and online marketing services.
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