Wilson Golf to forms agreement with Prostate Cancer Research Foundation
By Adnews Staff
Wilson Golf has formed a sponsorship agreement with the Prostate Cancer Research Foundation of Canada. According to the agreement, each sale of a piece of Wilson Staff golf equipment will result in a donation to the foundation. "Fifty years ago Wilson Golf was the major player in golf, and Wilson Staff was the brand," said David Deasley, president of Wilson Golf Canada. "This partnership is an important step in our re-launch of this famous brand. This is the beginning of what we hope will become a long term strategic partnership. We will strive to increase awareness of this devastating disease through point of purchase collateral that will highlight our partnership and encourage consumers to support the Wilson Staff brand." According to the foundation. prostate cancer afflicts one in eight Canadian men.