Implus Footcare hires Ashworth Associates
By Adnews Staff
Implus Footcare of Research Triangle Park, NC has retained Ashworth Associates of Toronto as its public relations agency of record. Implus makes shoe insoles, shoe laces and other shoe care supplies under the brand names Sof Sole, Airplus, Sof Comfort and Thom McAn Shoecare. Ashworth, which specializes PR for health, beauty, fashion and lifestyle clients, will handle all public relations for the company, including new product launches and corporate ventures in Canada. According to the agency, the hiring decision was based on Ashworth's experience with the health, beauty, fashion and lifestyle press.
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