Scarborough Town Centre hires True North
By Adnews Staff
True North Advertising Group of Toronto has been appointed the agency of record by the Toronto-based shopping mall Scarborough Town Centre. "The agency has an excellent creative reputation and a history of achieving great results in our industry," said Jim Houliston, marketing director of the mall. "But chemistry was also a deciding factor. Once we began to talk, our team became comfortable very quickly that the key people at True North understood our challenges and had the strategic capability to take us to the next level." A new ad campaign for the shopping centre will begin in April. Using the tagline "For What Defines You," the campaign will depict shopping as self-expression. It will run in Scarborough and the eastern Greater Toronto Area, consisting primarily of outdoor, newspaper and direct mail advertising.