Cover FX hires Communications Meca
By Adnews Staff
Cosmetics company Cover FX of Toronto has retained Communications Meca, also based in Toronto, as its public relations agency of record. Cover FX makes a line of products intended to cover various skin conditions and disorders, including rosacea, melasma, lupus, psoriasis, vitiligo, UV spots, burn scars and acne. Communications Meca will provide public relations, media relations and marketing support in Canada and the US. "With their track record in both medical and consumer communication, and knowledge of the retail and pharmaceutical industries, in particular dermatology, the agency is ideally suited to assist us at this critical juncture in our development," said Cover FX president Lee Graff.
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