Echo Advertising conducts loyalty campaign for Fairmont Hotels
By Adnews Staff
Toronto-based Echo Advertising recently completed a membership recruitment campaign for the loyalty program operated by Fairmont Hotels & Resorts. The campaign was aimed at non-members who were staying at Fairmont properties. The four-month in-hotel initiative made use of elevator posters and lobby signs, plus messages on room keys and food and beverage slips. The creative described the benefits of membership in the loyalty program, called the Fairmont President's Club.
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