Apex retained by Jaytex
By Adnews Staff
Apex Public Relations of Toronto has been hired by clothing company Jaytex of Canada to provide public relations for its brands Tommy Bahama and Penguin. The assignment will include media relations, product seeding and product placement in 2005. "We want public relations to play an increased role in the marketing of our Penguin and Tommy Bahama brands," said Eric Gundy, president of the Jaytex Group. "Apex's experience with consumer brands and its strong relationships with the media made it the clear choice." Apex has also conducted campaigns for Levi's, Dockers and Nike.
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