AWARD SHOW ROUNDUP
By Adnews Staff
Wayne Sales, president and chief executive officer of Canadian Tire, will receive the 2004 CEO Award of Excellence in Public Relations from the Canadian Public Relations Society (Toronto) on Jan. 20. The award recognizes CEOs who are excellent communicators as well as managers. Contenders are evaluated on, "vision, PR team membership, media relations, employee communications, community support, shareholder relations, crisis communications and ethics," according to the society. "Wayne Sales has had an outstanding year in the communications arena," said Gordon McIvor, founder of the award. "Using strong internal and external communications tools, this CEO is determined to ensure Canadian Tire is as meaningful and relevant to the collective psyche of consumers and Canadians as this venerable institution has ever been before."