WESTJET READIES NEW INFLIGHT MAGAZINE
By Adnews Staff
Calgary-based airline WestJet has appointed RedPoint Media Group, also based in Calgary, the new publisher of its inflight periodical Up! Magazine. The first issue will be published and distributed on WestJet planes on March 1. RedPoint vice-president of editorial Gary Davies will be the general manager of the magazine. Tom Gierasimczuk has been appointed editor and Anders Knudsen has been appointed art director. Creative Intelligence Agency of Calgary, WestJet's agency of record, will collaborate on the magazine with RedPoint. McGowan Intermac/Publicitas North America has been retained by RedPoint as the national advertising representative for Up! Magazine. RedPoint also produces Avenue, Calgary.Inc and Wine Access magazine.