OWENS CORNING IN THE PINK WITH CAMPAIGN
By Adnews Staff
Owens Corning Canada of Toronto launched a national TV commercial last week for its Pink brand of home building products. The 30-second spot features the company's Pink Panther spokescat and a pink poodle on a conveyer belt. Whenever an Owens Corning brand appears on the screen a "pink-o-meter" begins to flash. Scott Thornley & Company of Toronto created the spot, which was placed by Media Buying Services of Toronto.
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