HONDA BREAKS SAFETY CAMPAIGN
By Adnews Staff
Honda Canada is promoting an initiative called "Safety for Everyone" with a new campaign created by ACLC Advertising. The national campaign, in English and French, includes newspaper and magazine ads, dealer kits and Web materials. The first ad in the campaign began running on Friday. It depicts a mother and daughter crossing a street. The mother emits a thought bubble in the form of an airbag illustrating her concerns about cars and safety on Halloween night. Additional ads will also present safety concerns expressed as airbag thought bubbles. The ads also direct readers to a Web site at <http://www.safetyforeveryone.ca> which contains informations about the safety initiative.
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