DRAFT QUEBEC, INITIATIVE CANADA CREATE JOINT BUSINESS UNIT
By Adnews Staff
Draft Quebec of Montreal and Initiative Canada of Toronto have formed a new business unit called Draft Initiative Quebec. The companies describe the unit as one of the largest media planning and placement agencies in the country. The unit is located in the same building as Draft Quebec. New business for Quebec is being led by Pierre Savard, president of Draft Quebec, Amanda Ploughman, president of Initiative Canada, and Valerie McMorran, senior vice-president and media director at Initiative Canada. Draft Quebec and Initiative Canada have previously worked together for Burger King in Quebec. Both firms are owned by Interpublic.
« Back Next »
Comments
blog comments powered by Disqus