NESTLE CONSOLIDATES GLOBAL MEDIA ACCOUNT
By Adnews Staff
Nestle Group of Vevey, Switzerland has consolidated its global media planning and buying account with ZenithOptimedia and Group M. The food and beverage company's recent agency review included all of Nestle's brands, categories and companies as well as its joint venture with Cereal Partners Worldwide. It is not known how the media business will be split between the two agencies. Nestle Japan will continue to use Dentsu. Nestle's creative account will remain with McCann Erickson, Publicis, JWT, Ogilvy, Lowe and Dentsu.
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