CTV CONDUCTS DEGRASSI PROMOTIONAL TOUR
By Adnews Staff
CTV began a four-city promotional tour featuring actors from the series "Degrassi: The Next Generation" over the weekend. The tour commenced in Calgary, where the performers signed autographs, answered questions and gave out prizes. The initiative will run for three weeks, visiting shopping malls in Vancouver, Toronto and Halifax. Organized by Holmes Creative Communications of Toronto, the tour is being promoted through local radio stations. Participating stations will also broadcast from the tour stop on the day of the visit. A similar tour ran in the U.S. over the summer. "Degrassi: The Next Generation" is produced by Epitome Pictures in association with CTV. The series began its fourth season on Sept. 7.
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