FENN FINDS BUSINESS SOUTH OF THE BORDER
By Adnews Staff
Ad agencies are notoriously slack when it comes to using their art to sell themselves. However, Marshall Fenn Communications found that when it gave it a try, advertising did indeed work. The Toronto firm has picked up two new clients through an ad it ran last summer in a U.S. public relations publication. Fenn played up two factors. One: with electronic communications being what they are, people don't have to be physically close to talk to each other or send material back and forth. Two: the state of the Canadian dollar makes working with a Canadian firm potentially cheaper than with an American one. This approach worked with the National Tour Association, based in Lexington, Kentucky. This body works to develop and promote packaged holidays in places around the world, sold by its more than 4,000 tour operator members in North America. Fenn is now working on a public relations program aimed at travel agents and the public, to start next month and run until the end of 1997. Advertising may also be used if the budget allows. Part of Fenn's appeal for National Tour is the fact the agency can do advertising as well as PR. Fenn is not revealing the name of the other new client just yet.