CDMA LAUNCHES WEB SITE
By Adnews Staff
The Canadian Direct Marketing Association is now on the World Wide Web. The site contains the latest news from CDMA, along with information about events, special interest councils, chapters across Canada, awards programs, the direct marketing code of ethics and standards of practice. There is a glossary of direct response marketing terms and listings of educational opportunities and books for sale. The site informs consumers about what they can expect when doing business with CDMA members, and points specifically to the "do not mail/do not call" service. Later this spring there will be an industry suppliers section. For consumers, a "Shop Direct" section will contain links to sites of CDMA member companies. Members' Corner will provide news about regulatory issues affecting the industry as well as other association updates. The Web site address is <http://www.cdma.org>.