TRACKER TEAMS UP WITH SONY
By Adnews Staff
The Tracker Corp. of Toronto will be selling its security program at Sony's 85 stores across Canada beginning May 1. Sony will include an advertisement for the Tracker program in its monthly newsletter and will feature the security kits in its national brochure. Tracker Corp. handles its advertising on a project basis. People using Tracker stick digitally encoded labels on their personal belongings. If an item is lost and subsequently found, the owner can be traced through the label. Through Tracker's service network, the item can be returned to its owner within 24 hours.
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