MEDICHAIR, FAMILY CAREGIVER FORM MARKETING PARTNERSHIP
By Adnews Staff
Calgary-based home medical equipment company MediChair and Family Caregiver magazine have formed a marketing partnership that will operate through the next six issues of the magazine. MediChair and the publication will develop editorial material, training programs and seminars for caregivers in Canada. The company will also advertise in the magazine. Approximately 12,000 copies of the magazine will display a "courtesy of MediChair" logo on the cover. Family Caregiver is published six times a year by Caregiver Omnimedia of King City, ON. It is distributed as an insert in the National Post as well as in Home Hardware stores, some hospitals, government agencies, home health care agencies and health care associations. MediChair is a franchise company with 60 home medical equipment stores in Canada.