TRAVEL ALBERTA HIRES RAREMETHOD
By Adnews Staff
Travel Alberta, the marketing organization for the province, has hired RareMethod Capital to develop and implement an online marketing campaign. Running from October to February 2005, the campaign will seek to attract North American winter sports enthusiasts, particularly skiers and snowboarders, to Alberta. The campaign will include banner ads, a text ads and email. RareMethod worked on Travel Alberta's winter campaign last year and received this assignment based that work.
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