DESTINY'S CHILD TO SING FOR MCDONALD'S
By Adnews Staff
McDonald's of Oak Brook, IL has formed a new association with musical group Destiny's Child. According to the company, the group will be the voice of the global advertising campaign called "i'm lovin' it." Group members Beyonce Knowles, Kelly Rowland and Michelle Williams will appear in new commercials and on special merchandise. They will also be spokespeople for the annual fundraising effort "World Children's Day at McDonald's." McDonald's will sponsor the group's upcoming tour called "Destiny Fulfilled and lovin' it," which will begin next spring. The "i'm lovin' it" campaign was created by Heye & Partner of Germany. Canadian adaptation is done by Cossette Communication-Marketing.
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