THE BAY DEBUTS BELLE MAGAZINE
By Adnews Staff
The Bay has released a lifestyle magazine for women called Belle. The magazine, which will be produced by Fuel Advertising four times a year, will be divided into sections for fashion, beauty and home. The products presented in the magazine will be those sold at the Bay. The magazine will also contain feature stories, a store calendar, HBC Rewards program coupons and promotional offers. Belle has an initial circulation of 325,000. It will be distributed in English and French nationally. The magazine will also be delivered to some HBC Rewards members and credit card customers. Copies will also be distributed in Bay stores. The Bay is a division of Toronto-based Hudson's Bay Company.
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