MARITIME LIFE BREAKS RADIO CAMPAIGN
By Adnews Staff
Maritime Life is promoting a consumer health plan called FlexCare with two new radio commercials created by Northern Lights Direct Response Television of Toronto. The ads went into rotation on radio stations in Toronto and Vancouver on Monday. "We had success with direct response radio in the past and we wanted to revisit the medium using a creative approach based on our DRTV commercials," said Bob Doyle, director of marketing at Maritime Life. The company's previous direct response television campaign was also created by Northern Lights. Media buying for the radio campaign was handled by Media Buying Services.
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