DAIRY FARMERS CONTINUE GLASS OF MILK CAMPAIGN
By Adnews Staff
The Dairy Farmers of Canada has begun the third phase of the "One Glass of Milk is Good, But Two is Better" Quebec advertising campaign yesterday. The effort, created by BBDO Montreal, began in the fall of 2003. "With this third edition, we want to further emphasize the importance of the second glass of milk," said Dairy Farmers of Canada marketing director Nicole Dubé. The new creative makes use of a "V" symbol created by an index and middle finger. A teaser campaign ran earlier this month. The brand campaign which broke yesterday include a 60-second commercial, a 30-second version of this ad, outdoor posters in Montreal and Quebec, transit posters in the Greater Montreal Area and print ads in the province's daily newspapers.