TRUITION BEGINS RE-BRANDING EFFORT
By Adnews Staff
Toronto-based Truition, formerly eDeal Services, has begun a corporate re-branding campaign. Truition provides online commerce services. The company will use public relations from Porter Novelli Canada to promote its new name. Online and print advertising, along with direct marketing, are also planned. Truition's re-branding was executed by Interbrand. The campaign broke yesterday and will continue through the year.
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