FUTURE SHOP, AEROPLAN FORM AGREEMENT
By Adnews Staff
Aeroplan and Future Shop have formed a new multiyear agreement by which the loyalty program's members will be able to redeem Aeroplan points for various Future Shop consumer electronic product packages. These packages will be offered exclusively through a catalogue at the Aeroplan Web site. Later this fall, Aeroplan members will be able to collect loyalty points by buying eligible products from Future Shop. The arrangement is being promoted with corporate communications, exposure on Aeroplan.com and through an email to members. Future promotion will take place in both companies' statements and newsletters.
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