CONAGRA CONSOLIDATES PR AT APEX
By Adnews Staff
ConAgra Foods Canada of Mississauga has appointed Apex Public Relations of Toronto its agency of record. The agency will handle consumer and corporate public relations for the company's brands, which include Butterball, ACT II, Chef Boyardee, Crunch 'n Munch, Healthy Choice, Hunt's Tomato Products, PAM and VH Sauces. Apex has been working for ConAgra since late last year on a Butterball holiday campaign. Several new initiatives will begin soon, according to the agency.
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