CAPITAL C HIRED BY ICI PAINTS
By Adnews Staff
Capital C Communications has been hired to work on a North American product launch by ICI Paints of Cleveland, OH. The Toronto-based promotional marketing agency received the assignment without a competition. Capital C will handle branding, product naming, packaging, point of sale, promotion, advertising and sales incentive elements. The product will be released around the end of the year, according to the company.
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