FLIGHT CENTRE HIRES MEDIA COMPANY, GREY WORLDWIDE NORTHWEST
By Adnews Staff
Vancouver-based Flight Centre North America has retained Vancouver firms The Media Company and Grey Worldwide Northwest as its media services and communications agencies of record. Six North American agencies were invited to participate in the company's review. The Media Company and Grey pitched for the account together. The Media Company will be responsible for media planning and buying. Grey will provide production services, creative concept development, public relations counsel and interactive services.
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