ABC CANADA BEGINS DARK SECRETS CAMPAIGN
By Adnews Staff
ABC Canada Literacy Foundation has begun a television public service announcement campaign called "Dark Secrets." The campaign was created pro bono by ACLC Advertising of Toronto. It consists of two 30-second ads, called "Clink" and "Consultation," that are intended to encourage reluctant adults to participate in literacy upgrading programs. Each ad depicts an adult who attempts to discuss their literacy deficiency with someone. The ads use the tagline, "Look Under Learn." ABC Canada has distributed copies of the commercials to broadcasters nationally.
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