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REPORT ON BUSINESS TELEVISION READIES RADIO ADS

By Adnews Staff

Report on Business Television will break an eight-week radio campaign called "Powerful Tools" on Monday. Outdoor advertising will also be used in the Greater Toronto Area. The creative, developed in-house, presents the channel as a source of essential business and investment information. The tagline is, "Report on Business Television is a powerful tool, no matter what your trade." The start of the campaign will coincide with the channel's fifth anniversary on Sept. 1. Report on Business Television is owned by CTV.

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