COVER FX HIRES POINTMAN
By Adnews Staff
Toronto-based Cover FX has appointed Pointman Public Relations of Toronto its agency of record. Pointman won the account without a competition. Cover FX is a cosmetics company that specializes in corrective skin care products. The firm is currently planning a new campaign that will begin in the Greater Toronto Area, then expand to other Canadian markets later this year. It will consist of broadcast and print advertising along with sampling and media relations. Pointman will be responsible for the sampling and media relations components of the campaign. Cover FX currently does not have an advertising agency of record.
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