SWISS MEDICA BEGINS FOOT MODEL CONTEST
By Adnews Staff
Toronto-based Swiss Medica will begin a North American foot model contest in Winnipeg on Sept. 2 to promote a product called 024 Essential Pain Neutralizer. The winner will appear in marketing campaigns for the product. Advertising for 024 is done by The Steve Agency of Brooklyn, NY. The contest will visit 25 cities in Canada and the U.S. before May 2005. The contest is open to adult women. Public relations for the product are handled by Blue Skye Public Relations of Tampa, FL.
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