ALLIANCE ATLANTIS OPENS TRAVEL WEB SITE
By Adnews Staff
Specialty station History Television, owned by Alliance Atlantis Communications, has created a travel Web site called HistoryTravel.ca. The site, created in association with tour operator Collette Vacations and Visa, opened earlier this month. It sells historical-themed tour packages. Visa users will receive discounts on purchases. "This unique extension of the History Television brand allows us to connect with our viewers on a whole new, targeted level," said Errol Da-Re, vice-president of sales and promotions for Alliance Atlantis. The site is being promoted this month with commercials on Alliance Atlantis channels.
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