URBAN DNA CREATES CAMPAIGN FOR PNB NATION
By Adnews Staff
Toronto agency Urban DNA has created a Web-based campaign for Montreal-based clothing manufacturer PNB Nation called "The 4 Deadly Artz." The campaign broke on Monday at <http://www.4deadlyartz.com>. The four ads were filmed in the style of a 70s kung-fu movie. A new ad will be released every two weeks. The site is being promoted on TributeTV and in Tribute magazine. A movie poster has also been created and a soundtrack from Universal Music is being prepared.
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