24/7 CANADA SIGNS REPRESENTATION AGREEMENT WITH ASKMEN.COM
By Adnews Staff
Internet marketing firm 24/7 Canada of Toronto has signed a deal making it the exclusive Canadian sales representative for Montreal-based men's lifestyle Web site AskMen.com. The site, formed in 1999, contains approximately 10,000 articles on topics including dating, women, fashion, money, fitness and entertainment. The company claims 40 million page views and 300 million ad impressions per month. The site's ad inventory consists of regular banners, pop-unders, text links and various forms of sponsorship. "We're thrilled that AskMen.com chose us exclusively to sell its Canadian advertising impressions," said 24/7 president Jay Aber. "There's no question that the addition of AskMen.com to our portfolio greatly increases our reach among Canadian men."