CARULLA VIVERO SENDS MORE WORK TO WATT
By Adnews Staff
Columbia-based retailer Carulla Vivero has awarded more retail design work to Toronto-based Watt International. Carulla operates 133 supermarkets and discount stores in Columbia. Last year Watt worked on the re-positioning of the Vivero chain of "hypermarkets," which sell food, hard goods and soft goods. Now the agency will work to re-position and re-design the company's supermarket chain, Carulla. "The success of our new Vivero concept speaks volumes about Watt's ability to help us remain competitive in the South American retail landscape," said Carulla Vivero executive vice-president Pedro Pablo Cuevas. "We're pleased to be expanding our relationship with Watt."
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