REDWOOD CREATES MAGAZINE FOR ROYAL BANK
By Adnews Staff
Toronto-based Redwood has published the first issue of a new magazine for Royal Bank of Canada called Life, etc. with RBC Rewards. The magazine is aimed at Visa customers who collect RBC Reward loyalty points. The summer issue was sent to the homes of 350,000 RBC Rewards members in early July. The issue contained stories on decor, cuisine, technology, travel and finance. All advertisers appearing in the magazine, including Future Shop and Via Rail, are are associated with the bank's loyalty program. According to Nicole Morell of Redwood, the publication schedule for the magazine has not yet been determined. A supporting Web site for the magazine has also been created at <http://www.rbcrewards.com>.
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