LEVI BEGINS REAL-LIFE CAMPAIGN
By Adnews Staff
Levi Strauss of Richmond Hill, ON will break a new advertising campaign today called "A Style for Every Story." The out-of-home and television ads are depict the connections people form with their jeans. Each ad shows a person wearing their favourite style of Levi's. The advertising will run on TSN, The Comedy Network, Discovery, The Score, Space, MuchMusic, MTV Canada, Sportsnet, RDS, Teletoon French and MusiquePlus and in Montreal, Toronto, Calgary and Vancouver. The campaign will continue until the end of the year. The campaign was created by Bartle Bogel Hegarty of New York and adapted for Canada by FCB of Toronto. Public relations for the company are handled by Apex Public Relations of Toronto.
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