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PANASONIC READIES TWO NEW OUTDOOR SCREENS

Panasonic Canada of Mississauga will complete the installation of two outdoor screens in Toronto and Niagara Falls this month. The screens will be located outside the Olympic Spirit Toronto attraction and on Clifton Hill in Niagara Falls. The Toronto screen, which is part of Panasonic's sponsorship of the attraction, measures 74 square meters. It will display clips of Olympic athletes and commercial advertising, the latter managed by BriteLite Media. The Clifton Hill screen will measure 19 square metres. Advertising for it will be managed by RoadSide TV Network.

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