PEPSI RELEASES GRETZKY COMMERCIAL
By Adnews Staff
Pepsi-Cola Canada of Mississauga has released a new television commercial featuring hockey player Wayne Gretzky. The 30-second ad shows a man watching a televised hockey game and drinking from a Pepsi Team Canada Gold Medal Jersey can. The camera moves to reveal that the man is Gretzky, who bends his straw into the shape of a hockey stick. The ad ends with the copy, "Introducing Pepsi Team Canada Gold Medal Jersey Cans. For those who drink, sleep and breath hockey." The ad, created by BBDO in Toronto, will run nationally for several weeks. A French version of the ad will air in Quebec, as will another ad created by BBDO in Montreal.
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