KALAHARI HIRES SACKE & ASSOCIATES
By Adnews Staff
Kalahari Limited has appointed Toronto-based Sacke & Associates its North American agency of record. Kalahari, based in Atlanta, imports South African products into North America. "We are looking to Sacke & Associates to help position us as the leading brand of African specialty food and beverage items in North America through public relations and innovative programs and events," said David Abrahams, co-founder of Kalahari. The company's efforts will focus on a product called Kalahari Red Tea, which comes in ten flavours. Sacke received the account through a referral.
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