AMEN CREATES MEDIA ARM
By Adnews Staff
Montreal-based advertising agency Amen has created a new firm specializing in media strategy and placement. Amen Media will by led by managing director Sylvie Lalande, who will begin work on Aug. 30. The expansion is part of a business strategy intended to result in a wider range of communications services for clients, according to the agency. Amen, which opened last year, was founded by Carl Grenier, Nicolas Massey, Carl Robichaud and Marc Levasseur.
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